The opening of It Feeds sometimes seems at a hint to the ending, but that’s only because it’s so reminiscent of another story about a supernaturally gifted cleanser of evil spirits. The cold open has its gifted psychic therapist working her way through a darkened world on another plane and witnessing a beast seemingly trapping a young child. It’s a lot like the finale of Insidious. This original Canadian horror feature has a lot in common with the great modern horror franchise, but it doesn’t seem to want to compete with it so much as stand proudly beside it.

Ashley Greene leads as Cynthia, a psychically gifted therapist who performs supernatural cleanses on her clients under the guise of offering traditional mental health care. As a way of protecting herself and her daughter (Ellie O-Brien) from prying eyes or those experiencing difficult demons, she has a set of rules to prevent letting their secrets out or bringing too much supernatural hazard in. When they meet a frightened young girl covered in burns who begs for Cynthia’s help and her garish father (Shawn Ashmore) who refuses it, they face an ethical dilemma where they have to decide if they should help her and potentially expose themselves to danger, and whether they should heed the warnings of the sharp patriarch.

 The rules of Cynthia’s practice are quickly established, but so are the rules of the movie’s in-world villains. It’s smart and makes for consistent storytelling where the stakes and dangers are always clear to the audience. Of course, it all comes down to cheering on Cynthia to slowly make the decision to assist, which requires the film to bring the danger closer to her. Cynthia has reasons to be reluctant and her daughter has reasons to push her, so they’ll each have to face or avoid the dangers on their own until Cynthia has to metaphorically suit up.

Writer/ director Chad Archibald knows his audience and knows his genre and either pays a lot of homage to it or borrows heavily from it. While the comparison to Insidious is apt and worn on the film’s face, it also has some plot elements that feel like Let the Right One In or even The Omen. The girl’s father’s motivations are difficult to track which makes for a clever secondary villain when different characters have different ideas about how to best a dark entity. It’s in these “disagreements” that It Feeds becomes more than another in the canon of demon jump scare movies.

Canadian horror fans will rejoice not only at another on our list of horror successes, but at the gaggle of Canadian genre icons like Ashmore, Julian Richings, and Juno Rinaldi (probably more of a comedy icon but I still cheered at her appearance). It’s still a good time to be a Canadian horror fan, and It Feeds is here to remind us.

It Feeds has a lot of unique elements that make it a worthy twist on familiar skulking-dark-entity horror, but in a lot of ways is a truncated version of those movies. It holds its own on plotting and scares, but much of it will feel familiar to fans of the canon of James Wan. Though I don’t expect it to spark its own long-running franchise of spinoffs and sequels, I do expect to see more from Archibald who could submit It Feeds as quite the impressive reel in a campaign to direct more like it.

It Feeds hit select theaters in April of 2025